left My Tech News Blog: Are you honest with your reader’s?

Saturday, June 16, 2007

Are you honest with your reader’s?


Do you have any blog ethics? I do so if I get paid for a post in my blog if I am not given a disclosure link I will at least put at the bottom of my post that it is a sponsored post. With that said Pay Per Post has raised Seven Million Dollars, and is looking for ways to spend it. They will be spending it on the bloggers like this post is going to be sponsored also. How do you think they should spend that type of money? I personally don’t know how they are going to spend it. I would personally like to see them spend it on good opportunities for all of us pay per posters. With more opportunities, always like to say better money for the post we do for them but I also know that, that money comes from the advertisers. Maybe they could spend more of it on Advertising directed towards advertisers so that more advertisers will come in so that there would be more blog ads for us bloggers to post and thus we bloggers can make more money through the programs. If you’re a blogger and you don’t mind posting blog ads on your blog feel free to check out the program there are several requirements that your blog needs to meet before it is accepted. i.e. it has to be over 90 days old with some sort of traffic to the blog and there are a certain number of posts that the blog has to have. Other than that there are a couple of other requirements that need to be met but you can find out all about that on the site. Maybe you can sign up and make some money posting blog ads on your blog.



News Release as follows.


The PayPerPost Revolution Accelerates, Sponsored
Blogging Marketplace Secures $7 Million Series B

Draper Fisher Jurvetson leads round and joins Board of Directors

ORLANDO, FL – (June 12, 2007) – PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company's Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.

“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”

Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.

“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”

To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at http://www.payperpost.com. Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.


0 Comments: